GuidesMax (HBO)

Max (HBO) Delivery Guide

StreamingIMF requiredEIDR required

Max (formerly HBO Max) uses IMF Application #2E — the same standard as Netflix. The unique gotcha is EIDR registration: it's a pre-delivery process step that teams frequently skip, causing holds even on technically perfect deliveries.

Key Rejection Causes

EIDR registration required — before delivery

✓ Pipewright

Max requires EIDR (Entertainment Identifier Registry) IDs for all Original content. EIDR is a content identifier similar to ISBN for books. Registration happens before production/delivery — it cannot be added retroactively to the package. An EIDR ID looks like: 10.5240/XXXX-XXXX-XXXX-XXXX-XXXX-C.

Loudness tolerance tightened from ±2 to ±1 LU in 2025

✓ Pipewright

Max (HBO) tightened their loudness tolerance window in 2025. Previous spec was -24 LKFS ±2 LU; new spec is -24 LKFS ±1.0 LU. Teams who calibrated to the old standard and pushed to -23 or -25 LKFS are now failing QC.

IMF App #2E mandatory for HBO Originals

✓ Pipewright

Max uses IMF Application #2E (Extended) — the same standard as Netflix. IMF packages use JPEG 2000 codec, MXF track files, CPL, PKL, and ASSETMAP. If any track file fails validation, the entire package is rejected.

HDR10 NCLX metadata must match across all CPL assets

✓ Pipewright

HDR10 content must have consistent SMPTE ST 2086/2094 metadata across every MXF asset in the CPL. A single asset with incorrect NCLX (color space signaling) values fails the entire package.

Caption language tags must match audio track IDs

✓ Pipewright

TTML caption language tags must exactly match the audio track language identifiers in the CPL. A mismatch (e.g., 'en-US' vs 'en') causes caption-to-audio alignment failures in the WBD internal QC system (QPR).

Video
Resolution
1920×1080 or 3840×2160
Codec (IMF)
JPEG 2000 (App #2E)
Codec (licensed)
ProRes 422 HQ
HDR
HDR10 required, DV preferred
Frame rates
23.976 / 24 / 25 / 29.97
NCLX metadata
Must match across CPL
Audio
Loudness
-24 LKFS ±1.0 LU
Changed 2025
Was ±2 LU (tightened)
True Peak
-2 dBTP max
Atmos
Preferred for 4K Originals
Channels
5.1 minimum for Originals
M&E
Required (international)
Captions
Format
TTML or SRT accepted
Language tags
Must match CPL audio IDs
Burned-in
Hard rejection

EIDR Quick Reference

Register at eidr.org. EIDR ID format: 10.5240/XXXX-XXXX-XXXX-XXXX-XXXX-C. Required in content metadata before delivery.