GuidesApple TV+

Apple TV+ Delivery Guide

StreamingMost demanding SVODDV + Atmos mandatory

Apple TV+ has the highest technical bar of any streaming platform. The combination of ProRes 4444 XQ 12-bit + Dolby Vision + Dolby Atmos (authentic, not upmixed) + iTT captions means no single aspect can be skipped or substituted.

Critical: Apple TV+ is the only platform where Dolby Atmos AND Dolby Vision are both mandatory (not just preferred). There's no fallback path. If your post house can't deliver both, you cannot deliver to Apple TV+ Originals.

Critical Rejection Causes

ProRes 4444 XQ 12-bit — not 422 HQ

✓ Pipewright

Apple TV+ Originals require ProRes 4444 XQ at 12-bit depth. Most post houses default to ProRes 422 HQ for all SVOD delivery. ProRes 422 HQ will fail Apple TV+ Originals. The file size difference is significant: 4444 XQ at 4K is ~500–800 GB/hour.

Dolby Atmos MANDATORY (authentic, not upmixed)

✓ Pipewright

Atmos is required for all Apple TV+ Originals — not preferred, mandatory. And Apple now checks authenticity: Atmos derived from multi-tracks/stems is accepted; upmixed from stereo is rejected. Apple's QC looks for binaural_render_mode and channel metadata consistency.

Dolby Vision mandatory (Profile 8 + DV CM v2.9+)

✓ Pipewright

Dolby Vision is required for all Apple TV+ Originals. The delivery is ProRes 4444 XQ + a Dolby Vision CM (Content Mapping) metadata file, CM version 2.9 or higher. Files produced with pre-2023 Dolby Vision mastering tools may fail the CM version check.

True peak is -1 dBTP (not -2 like everyone else)

✓ Pipewright

Apple TV+ has a stricter true peak ceiling: -1 dBTP vs the -2 dBTP standard on Netflix, Disney+, Amazon, and Max. A mix that passes all other platforms on true peak may fail Apple TV+. Must use a true-peak meter, not RMS or sample-peak.

iTT captions (iTunes Timed Text) — not TTML, not SRT

✓ Pipewright

Apple TV+ requires iTT (iTunes Timed Text) — Apple's proprietary caption format. Very few NLEs can export iTT natively. Most use TTML converters. Apple also makes Compressor available as a conversion tool. SRT = immediate rejection.

Stereo 2.0 reference track required alongside Atmos

✓ Pipewright

When delivering Dolby Atmos (BWF ADM), Apple also requires a separate 2.0 stereo reference track. Delivering Atmos only, without the stereo reference, triggers a 'missing asset' rejection.

Video
Resolution
3840×2160 (4K UHD)
Codec
ProRes 4444 XQ (12-bit)
Not accepted
ProRes 422 HQ, H.264
HDR
Dolby Vision MANDATORY
DV CM version
2.9 or higher
Frame rates
23.976 / 24 / 25
Interlacing
Progressive only
Audio
Loudness
-24 LKFS ±0.5 integrated
True Peak
-1 dBTP (stricter!)
Atmos
MANDATORY
Atmos source
Multi-track (not upmixed)
Atmos format
BWF ADM
Stereo reference
Required alongside Atmos
Sample rate
48 kHz, 24-bit LPCM
Captions
Format
iTT (iTunes Timed Text)
SRT accepted?
NO — hard rejection
TTML accepted?
Via partner portal
Burned-in?
NO — hard rejection